The Content Kapow Blog:
Tips for SaaS & Beyond

Yet another freelance writer has gone off-script and written a blog post that’s erm… not what you’re looking for. It’s time to put an end to this time-consuming process. It’s time to start with a proper content brief.

One morning, the Detail Manager of Smart Blogger reached out to me via email… Right after I reviewed the content brief, I immediately got to work.

I wrote my first blog post in 2012, after I dropped out from my studies in molecular biotechnology. Here’s everything I failed to do.

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📍 Born, bred, and based in Singapore.
I work with clients spread across the world.

📧 (if forms aren’t your thing)

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