a.k.a. First-Move Content
Scale expertise-rich content with quality intact — and leads to show for it.
B2B SaaS content writing services (MarTech & SalesTech)
First-Mover Content comes in many forms, such as...
01
BoFu content
Create comparison / alternative posts, competitor reviews, or "best of" roundups to (re)introduce your product to high-intent buyers — and show how it solves their unique problems.
- *REFRESH* from $350
- *NEW* from $600
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02
SEO, AI Search
Show up for high-intent queries or prompts. Each piece incorporates your SMEs' expertise, alongside best practices like BLUF principle, product mechanism instead of benefits prose, etc.
- *REFRESH* from $350
- *NEW* from $600
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03
Features
Educate, inform, or inspire your audience with whatever's buzzing in the industry. This service covers reported features, branded content, narrative-led interviews, and thought leadership.
- From $1,000 per piece
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Rate is for a standard 1,500 word article.
Currency is in USD.
A surefire way to differentiate your brand?
Lead with your SMEs' expertise in content
With First-Mover Content, you explore an overlooked angle on an existing topic — and fill the informational gap.
Using a questionnaire your SMEs will want to ponder, plus my startup marketing experience and journalistic eyes, I’ll challenge your SMEs for depth and help you create one-of-a-kind content that LLMs want to cite.
Original, in-depth, unique articles (a.k.a. First-Mover Content), not copycat content
80-90% publish-ready drafts with minimal edits
Organically woven product within narrative (a.k.a PLG)
Capture informational gain and lead buyer conversations
Opinionated positioning or PoV that shows up where buyers are searching
First-Mover Content works for you if you want to stand out in a competitors-crammed market.
The following snippets show you how I:
- Open with a bold thesis statement,
- Weave different SMEs’ opinions into one breakthrough idea,
- Position the product as a natural payoff,
…and more.
Backstage pass to First-Mover Content
The process
We’ve completed the discovery call, agreement, and down payment. Cool beans! 🫘 Now what’s next?
01
Content brief
Align on what the content is for, what makes it different, and why we're writing it now.
02
SME interview
Choose the best subject matter expert (SME) for the piece — and leave the rest to me. I'll create a tailored questionnaire for the SME and nudge them for their best insights.
03
Outline
The brain is buzzing! 🧠 Review my proposed outline — unique angle, differentiators, and whatnot — and share your no-holds-barred feedback.
04
Draft & edits
Receive a 80-99% publish-ready draft after 7 to 10 working days. Now all that's left is uploading it to the CMS.
20+ long-term MarTech and SalesTech clients raved about my writing
B2B content leads and SMEs describe my articles as “deep,” “a hit,” and “impeccable.”
“I like your style of investigation and the way you position facts. Truly great competitor analysis.”
Michael Maximoff
Belkins
“Amazing. Good job! We’ve never had an article this deep and valuable from a practical PoV.”
Iryna Yelisova
Belkins
You already have the expertise. And you know First-Mover Content works.
All you need is a trained content writer who can draw it out of your SMEs and weave their insights into one piece.
- 100% handwritten
- One-off or retainer projects
- No subcontractors
- x1 round of free revision
- Certified on CXL, Grow and Convert, Fenwick, and Copyschool
- Former (scrappy) startup marketer
- Journalist-in-(re)training
- Writer with a can do, Golden Retriever attitude 🐶