🗒 Dig deep into SEO keywords and searcher’s intent.
👓 Research on forums, customer-generated review sites, relevant blog posts, and support portal to wrap my head around the subject matter (i.e. affiliate marketing).
🔎 Conduct content gap analysis to assess the top 10 blog posts ranking on Google Page 1.
✏ Sprinkle blog post with high-level screenshots.
⏺ Interview sources from HARO to make the blog post ‘meatier’ and peppered the most relevant use cases as a way to show advice in action.