"Our current content doesn't click with me. I'm not even sure our audience finds it useful."

Sounds familiar?

If the content doesn't resonate and improve pipeline, you're the one who answers for it.

C-suite buyers ignore regurgitated content.

But First-Mover Content? Content that explores a new way of thinking — one that’s backed by experience and hard-earned knowledge?

It puts your MarTech/SalesTech brand on the buyer’s radar.

It attracts rankings, backlinks, brand mentions, and leads. Occasionally, it achieves some sort of virality.

You want content just like that.

"Our website acquired such a high authority that we could rank anything quite easily — we got lazy!"
— a CMO client when probed why he wanted to focus on internal expertise.

It's happening everywhere!

Brands with historically strong rankings make it easy to stop saying anything new.

It’s a big reason* you’re seeing writers and brands pushing out so much AI-sloppy-grimy-gooey content on the web.

But on the upbeat side, you’ve got a HUGE opportunity to stand out with First-Mover Content in a competitors-crammed market.

*and budget cuts. But that's a story for another day.

Shallow-Stack Content

Repeat, rephrase, or regurgitate (the 3Rs) existing posts on the web.

First-Mover Content

Write the (information) gap with internal expertise; lead new C-suite convos; and drive rankings, citations, and leads.

Are we a fit? Take the 15-second gut check.

You’re looking for a writer with a particular set of skills. See if you meet the following checkboxes. If you do, let’s collaborate.

MarTech or SalesTech brand

You're looking for a writer who understands marketing-sales alignment, speed to lead, demand generation, etc.

Human-led, AI-selective

You're open to a writer using AI for research and proofreads. But they must be able to write without AI.

Sells to C-suite buyers

You want a writer to interview your SMEs (CMOs, VPs of Sales) while understanding their day-to-day realities like an industry insider.

Practitioner of G&C and more

You want to apply everything you've learned from Grow and Convert, Fenwick, and Ryan Law (e.g., originality nuggets, "earned secrets") in your content.

Clients, editors, and SMEs often praise my ability to distill multiple opinions into ONE breakthrough idea.

"I like how you incorporated the different inputs into a wider piece including your own expertise (as opposed to just publishing a listicle of opinions) — really makes for a valuable article. In a perfect world that would just be the norm, but I feel compelled to give some kudos to you here, given that quality can be harder to find nowadays!"

- email from Tom, a subject matter expert I interviewed for an article about messaging maps.

About me

But first, who dis!

Bookstagrammer with a penchant for women fiction
Divides time between Singapore and the internet
Aspiring colored pencil artist
Big fan of Golden Retrievers
An even bigger fan of The Golden Girls
Terrified of flying
Stung by bees TWICE
VIA character strength test: Hope!
Studied molecular biotechnology for a year
Favorite memory: Overcame agoraphobia on a solo trip to France
Perpetually awkward in photos

Fact #12: I'm a soft summer girlie

"Our biggest client just referenced our content!"

I want to help you write content exactly that.

Over the past 10+ years, I’ve helped MarTech and SalesTech brands achieved their content & pipeline milestones like:

x3 site traffic and x2 SQLs for a digital asset management software company.
Ranked 1st spot on the SERPs for a high-intent keyword (marketing and sales connector tool).
Drove 75% brand visibility on LLMs, 6.6% CVR in booked calls, 3 monthly appointments for a $100M ARR sales agency.