Freelance B2B SaaS content writer • MarTech & SalesTech
Write to the gap, not what already exists out there.
Partner with a certified content writer*, ex-startup marketer, and journalist-in-training to turn your internal expert interviews into Deep-Stack Content™ for C-suite buyers.
Psssssst....
Your brand's best insights never made it to the web.
At least, not yet.
The insights behind your buyers’ toughest questions don’t live in self-research, LLM prompts, or the SERPs.
They’re buried deep in your CMO’s or VP of Sales’ head — and neither your last generalist freelance writer or Claude could dug them out.
That's when it hit you. Insights originate from thoughtful, humanized 1-on-1 conversations.
Neither a generalist writer nor AI is equipped for that.
Generalist freelance writers remain perpetually stuck at the elementary level.
... even when you provide them with internal assets. Since generalists scatter their knowledge among other industries, it's not uncommon of them to ask the same ol' questions that were already answered for the past 22nd time.
AI writing tools are unpredictable, expensive, and quite frankly, dreadfully dull.
Sure, Claude or ChatGPT fare better in its line of questioning and you could feed it with training data. However, expect to spend a few hours on cleaning the output. There's only so many times your buyers can overlook "quietly" or "It's not X, it's Y" before getting annoyed. 
Both options churn out a "good enough" piece (a.k.a. Shallow-Stack Content™). And that's the problem.
“Good enough” doesn’t cut it when you’re selling to C-suite buyers.
Shallow-Stack Content™ lacks authoritative depth.
It may rank or get cited due to structural formatting.
But rarely does it convert searchers into true-fit buyers.
Scratch that. It never converts.
Herein lies the solution...
Deep-Stack Content™ turns your SME interviews into scroll-stopping content without heavy edits or rewrites.
Using a questionnaire your SMEs will want to ponder, plus my startup marketing experience and journalistic eyes, Deep-Stack Content™ extracts your brand’s buried insights onto the web.
Each piece incorporates your SMEs’ expertise. Through rigorous research, we’ll identify overlooked conversations, make solid arguments, and show your best “advice in action.”
Write to the (information) gap.
Lead the way, capture demand, and beat what already ranks.
My 20+ long-term clients often praise my SME interview approach.
"...thoughtful, interesting, logical, and fresh."
About me
You know, I'm something of a marketing nerd myself.
Since 2012, I’ve written articles for companies like Ahrefs, Tech In Asia, Automattic, DashThis, 8×8, and Belkins.
80% of my clientbase are MarTech and SalesTech brands with a strong content culture. They want to:
- Create one-of-a-kind content through thoughtful, overlooked questions.
- Reinforce an opinionated positioning or PoV in a competitors-crammed market.
- Partner with a freelance B2B SaaS content writer with firsthand marketing experience.
Ex-startup marketer
Before specializing in B2B MarTech and SalesTech content, I worked in a Marketing-Team-of-One at a bootstrapped startup. I led content, copy, social media, PPC, events, and the occasional sales. I even handled HR at one point!
AI-selective
That means I use AI *only* in the research and proofread phase. Briefs, outlines, drafts, edits — these are strictly kept hands-on.
Journalist-in-training
The writing craft matters, perhaps even more today. To upskill my reporting, writing, and critical thinking, I'm re-training as an international journalist (level 5 qualification) at NCTJ.