Freelance B2B SaaS content writer • MarTech & SalesTech • Capture informational gain & get recommended on LLMs
Write to the gap, not what already exists out there.
Be the first to cover a new topic in your industry. Partner with a certified content writer*, (also an ex-startup marketer and journalist-in-training) to turn your internal expertise into First-Mover Content for C-suite buyers.
Psssssst....
Your brand's best insights never made it to the web.
At least, not yet.
The insights behind your buyers’ toughest questions don’t live in self-research, LLM prompts, or the SERPs.
They’re buried deep in your CMO’s or VP of Sales’ head — and neither your last generalist freelance writer or Claude could dug them out.
That's when it hit you.⚡
New insights originate from thoughtful, humanized 1-on-1 conversations.
Neither a generalist writer nor AI is equipped for that.
Generalist freelance writers remain perpetually stuck at the elementary level.
... even when you provide them with internal assets. 🫠 Since generalists scatter their knowledge across multiple industries, it's not uncommon of them to ask the same ol' questions that were already answered for the past 22nd time.
AI writing tools are unpredictable, expensive, and frankly, dreadfully dull.
Sure, Claude or ChatGPT fare better in its line of questioning and you could feed it with training data. However, expect to spend a few hours on cleaning the output. There's only so many times your buyers can overlook "quietly" or "It's not X, it's Y" before getting annoyed. 😬
Both options churn out a "good enough" piece (a.k.a. Shallow-Stack Content). And that's the problem.
“Good enough” doesn’t cut it when you’re selling to C-suite buyers.
Shallow-Stack Content doesn’t add anything *new* to the conversation.
It may rank or get cited on LLMs due to structural formatting.
But rarely does it convert searchers into true-fit buyers.
Scratch that. It never converts.
Herein lies the solution...
First-Mover Content turns your untapped ideas into content LLMs want to cite.
Using a questionnaire your SMEs will want to ponder, plus my startup marketing experience and journalistic eyes, First-Mover Content* extracts your brand’s buried insights onto the web — whether it’s a JTBD guide, comparison post, or “best of” roundup.
Through rigorous research, we’ll identify overlooked conversations, make solid arguments, and show your best “advice in action.”
*First-Mover Content refers to content covering an unexplored topic (or adding a different angle on an existing topic). It fills the information gap, signaling to search engines and AI models that your content is original, in-depth, or unique. We know how much search engines and AI models love this!
Example: Why full-cycle sales outsourcing fails (and what to do instead)
My 20+ long-term clients often praise my SME interview approach.
"...thoughtful, interesting, logical, and fresh."
Case study: How I Drove 6.6% CVR & 3 monthly appointments for a $100M ARR sales agency
Plus, 3rd ranking spot on the SERPs and an average 75% brand visibility on LLMs
About me
You know, I'm something of a marketing nerd myself.
Since 2012, I’ve written articles for companies like Ahrefs, Tech In Asia, Automattic, DashThis, 8×8, and Belkins.
80% of my clientbase are MarTech and SalesTech brands with a strong content culture. They want to:
- Attract high-fit leads through SEO and AI search.
- Engage C-suite buyers in mid-sized companies and enterprises.
- Create one-of-a-kind content through thoughtful, overlooked questions.
- Reinforce an opinionated positioning or PoV in a competitors-crammed market.
- Partner with a freelance B2B SaaS content writer with firsthand marketing experience.
Ex-startup marketer
Before specializing in B2B MarTech and SalesTech content, I worked in a Marketing-Team-of-One at a bootstrapped startup. I led content, copy, social media, PPC, events, and the occasional sales. I even handled HR at one point!
AI-selective
That means I use AI *only* in the research and proofread phase. Briefs, outlines, drafts, edits — these are strictly kept hands-on.
Journalist-in-training
The writing craft matters, perhaps even more today. To upskill my reporting, writing, and critical thinking, I'm re-training as an international journalist (level 5 qualification) at NCTJ.