Freelance B2B SaaS content writer for MarTech & SalesTech
Write to the gap, not what already exists out there.
Be the first to cover a new topic in your industry. Partner with a certified content writer*, (also an ex-startup marketer and journalist-in-training) to turn your internal expertise into First-Mover Content for C-suite buyers.
Psssssst....
Your brand's best insights never made it to the web.
Well, not yet.
The insights behind your buyers’ toughest questions don’t live in self-research, LLM prompts, or the SERPs.
They’re buried deep in your internal SMEs’ head — and neither your last generalist freelance writer or AI could dug them out.
C-suite insights are gleaned from deep listening in contextual conversations. 
Some C-suite topics are so peculiar that you don’t know where to begin.
That’s what SME interviews (led by a trained writer 👋🏻) are for.
Through a 1-on-1 candid conversation, I’ll challenge your SMEs for depth and explore contrarian views of issues facing C-suites today.
"Surely any writer or AI can do that?"
NOPES!
Generalist writers remain perpetually stuck at the elementary level.
... even when you provide them with internal assets. 🫠 Since generalists scatter their knowledge across multiple industries, they tend to produce one superficial article after another. It's not uncommon of them to ask the same ol' questions that were already answered for the past 22nd time.
AI follows the crowd, copies everyone, and is cringe-ly dull.
Claude, ChatGPT, or [insert any AI tool] rehashes existing content. AI also worships uniformity so even if it produces an okay-ish draft, expect to spend hours editing the output. There's only so much your buyers can handle before getting annoyed at "It's not X, it's Y."
Any random writer or AI can churn out a "good enough" piece (a.k.a. Shallow-Stack Content). And that's the problem.
“Good enough” doesn’t cut it when you’re selling to C-suite buyers.
Shallow-Stack Content doesn’t add anything *new* to the conversation.
It may rank or get cited on LLMs due to structural formatting.
But rarely does it convert searchers into true-fit buyers.
Scratch that. It never converts.
First-Mover Content* turns your untapped insights into content LLMs want to cite.
First-Mover Content uses a tailored interview questionnaire your SMEs will want to ponder, plus my startup marketing experience and journalistic eyes.
I’ll help you extract your brand’s buried insights onto the web, whether it’s a:
- Jobs-to-be-done guide
- Comparison/alternative post, or
- Reported feature
Through rigorous research, we’ll identify overlooked conversations, make solid arguments, and show your best “advice in action.”
Your C-suite buyers will walk away prepared to make smart decisions as the market evolves.
*First-Mover Content refers to content covering an unexplored topic (or different angle on an existing topic).
It fills the informational gap, signaling to search engines and AI models that your content is original, in-depth, or unique — basically, things that Google and AI Overview/ChatGPT/Claude look for when ranking or citing content.
This post, “Why full-cycle sales outsourcing fails (and what to do instead)” is a perfect example. It cautions buyers against a popular advice (full outsourcing) and suggest alternatives (partial outsourcing).
Backstage pass to First-Mover Content
The process
01
Content brief
Align on what the content is for, what makes it different, and why we're writing it now.
02
SME interview
Choose the best subject matter expert (SME) for the piece — and leave the rest to me. I'll create a tailored questionnaire for the SME and nudge them for their best insights.
03
Outline
The brain is buzzing! 🧠 Review my proposed outline — unique angle, differentiators, and whatnot — and share your no-holds-barred feedback.
04
Draft & edits
Receive a 80-99% publish-ready draft after 7 to 10 working days. Now all that's left is uploading it to the CMS.
My 20+ long-term clients often praise my SME interview questionnaire.
"...thoughtful, interesting, logical, and fresh."
Case study: How I Drove 6.6% CVR & 3 monthly appointments for a $100M ARR sales agency
Plus, 3rd ranking spot on the SERPs and an average 75% brand visibility on LLMs
About me
You know, I'm something of a marketing nerd myself.
Since 2012, I’ve written 200+ articles for companies like Ahrefs, Tech In Asia, Automattic, DashThis, 8×8, and Belkins.
80% of my clientbase are MarTech and SalesTech brands with a strong content culture. They want to:
- Attract high-fit leads through SEO and AI search.
- Engage C-suite buyers in mid-sized companies and enterprises.
- Create First-Mover Content through thoughtful, overlooked angles.
- Reinforce an opinionated positioning or PoV in a competitors-crammed market.
- Partner with a freelance B2B SaaS content writer with firsthand marketing experience.
Ex-startup marketer
Before specializing in B2B MarTech and SalesTech content, I worked in a Marketing-Team-of-One at a bootstrapped startup. I led content, copy, social media, PPC, events, and the occasional sales. I even handled HR at one point!
AI-selective
That means I use AI *only* in research and proofreads. Briefs, outlines, drafts, edits — these are strictly hands-on.
Journalist-in-(re)training
The writing craft matters, perhaps even more today. To sharpen my reporting, writing, and critical thinking skills, I'm re-training as an international journalist (level 5 qualification) at NCTJ.