My Process

Freelance Writer for SaaS + WordPress Companies - Process Share Goals

Stage 1: Discovery

(i) Share your goals

Fill in this form to request a quote. I’ll get back to you within 48 hours to better understand what’s happening in your business, so we can point your content towards your goals. 

(ii) Send me your content brief

Or I send you mine. Either works. 🙂 I will proceed to build an outline based on this brief. This is also the part where you share your buyer persona, sales pitch, and demo.

What you get:

Clarity and a sense of relief. Finally, you’re not just working with a writer, but a content marketer who knows your product deeply.

Stage 2: Planning

I will give you my final quote and request a 50% deposit (only for bigger projects like retainers and ebooks).

(i) Share your comments

Once that’s paid, I will send you the outline on Google Docs so you can share your comments. This ensures we’re on the same page before I start writing. Time saved. Productivity amplified.

Okay, time for me to get crackin’. You just sit back and focus on running your business. 😊

What you get:

A regular update every 3 days and more time to focus on running your business.

Freelance Writer for SaaS + WordPress Companies - Process Outline
Freelance Writer for SaaS + WordPress Companies - Process Writing

Stage 3: Creating & Collaborating

(i) Getting to work

Besides writing, this stage also involves: competition analysis, research, SEO optimization (for blog posts), and interviews. Learn more here.

I will keep you updated every 3 days. This way, you know what’s done and happening next.

(ii) Review first draft

It takes me at least 5 days to finish a 1000-word blog post. For ebooks, 3-4 weeks.

I will send you the first draft for review. Tell me what you think! Don’t hold back. I will edit it based on your comments. #AllGoodVibes

What you get:

A shiny new draft chock-full of value for your prospects and customers.

Stage 4: Success!

And we’re done!

Awesomesauce. I will send you an invoice for the remaining 50% (again, for bigger projects 🙂). Once that’s done, I will hand over your minty fresh final draft.

Fill in my short customer experience survey. I will check in with you a few weeks later to see how you’re doing. 😃 And of course, rest assured I’ll share it with my network!

What you get:

A publish-ready blog post or ebook. Time to distribute it!

Freelance Writer for SaaS + WordPress Companies - Process Publis

My Rates

My rate is based on value and ROI of the finished post, not hours spent. 

Blog post

Packages available
$ 350 from (US dollars)
  • 1000 words
  • Competition analysis
  • Research
  • Examples (e.g. screenshots, concept visuals)
  • Internal & external links
  • Interview quotes when applicable
  • SEO keyword integration
  • CTA
  • 1 free round of edits


or white paper
$ 2000 from (US dollars)
  • 10000 words
  • Competition analysis
  • Research
  • Examples (e.g. screenshots, concept visuals)
  • Internal & external links
  • Source from subject matter experts
  • Interview quotes when applicable
  • CTA
  • 1 free round of edits


What's included in your blog post rates?

  • Competition analysis - Analyze posts that are already on the 1st page of Google to better understand competitors and what's working.
  • Research & interviews - Get clear on searcher's intent and source for facts, statistics, and quotes from HARO and network built in 7-8 years.
  • Examples - Include highly relevant case studies, screenshots, and concept visuals.
  • Internal & external links - Insert links to improve rankings and site performance. The link to your finished blog post will also be included in other relevant publications.
  • SEO keyword integration - Include target and secondary keywords within post and image alt text. Also included: 'People also ask', 'Searches related to' and keywords from tools to optimize blog post.
  • Call to action (CTA) - Add a CTA designed to compel prospects to take action.
  • Edits - 1 free round of edits. Additional edits will require 10% of the project rate.

What payment methods do you accept?

Bank transfer for Singapore clients. TransferWise and PayPal for international. 🙂

What do you require in the blog post content brief?

The perfect content brief will have these details:

  • Proposed headline
  • Overview
  • Target & secondary keywords
  • Searcher's intent
  • Success criteria
  • Main takeaways of blog post/guide
  • Target influencers
  • Word count

What results have you delivered?

I'll share one for now! This blog post I wrote for a client is currently ranking on Google Page 1 for two of its target keywords... and three secondary keywords.


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📍 Born, bred, and based in Singapore.
I work with clients spread across the world.

📧 (if forms aren’t your thing)

© 2019 Content Kapow! by Priscilla Tan All Rights Reserved.

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