Readers often don’t finish reading blog posts.
So, how do you entice them to stay?
You seduce them with irresistible subheads by using these 4 ingredients: Curiosity, Surprise, Personality, and Emotion.
Let’s see how this plays out:
Curiosity: “Spread stories that SELL” (example)
Surprise: “Your vitamin pills are useless”
Personality: “Roll out your digital welcome mat & watch it converts” (example)
Emotion: “The advice that tears your heart out”
📖 Key takeaway:
Write and rewrite till you find a subhead that touches on one of the ingredients above. Better yet, do a combo.