Content gap analysis – Analyze competitors’ content, and ranking posts that are already on page 1 of SERP.
Research & interviews – Get clear on searcher’s intent and source for facts, statistics, and original quotes from network built in 8+ years.
Examples – Include highly relevant case studies, screenshots, and/or concept visuals. (Note: I don’t use stock photos, as they rarely add value to the post.)
Internal & external links – Insert links to improve rankings and site performance. The link to your finished blog post will also be included in other relevant blogs. Backlink opportunity!
SEO keyword integration – Include target and secondary keywords within post and image alt text. Also included: ‘People also ask’, ‘Searches related to’.Â
Call to action (CTA) – Add a CTA designed to compel readers to take action.
Edits – 1 free round of edits. Additional edits will require 10% of the project rate.